Impact Tracker helps monitor, visualise and measure the impact of advocacy campaigns on Twitter:
- Monitor communication streams
- Track disseminations flows
- Trace through whom you reach your target audiences
Impact Tracker automatically compiles messages sent as part of online campaigns and indicates whether intended targets are reached. It also provides feedback to those responsible for Twitter campaigns on how to improve their impact. Impact Tracker is available online: www.impacttracker.nl.
Impact Tracker is developed by the Leiden Centre for Data Science and the Centre for Innovation (Peace Informatics Lab), both Leiden University, in collaboration with Human Rights Watch, Qualogy and Zimmerman&Zimmerman.